Social Media
Library Resources
- SBRnet: Sports Business Research Network This link opens in a new windowFeaturing SMA - Sports Market Analytics. Focuses on the sporting goods and sports marketing industry (including professional and college sports, as well as consumer usage) and features market research and industry news covering: sports equipment sales, sports participation, sporting facilities, sports broadcasting, sports sponsorship, and sports marketing.
- Mintel Reports This link opens in a new window
Offers consumer market reports and trends for US and international marketplaces, including advertising.
- e-books - Business Expert Press iG Library This link opens in a new window
E-books covering marketing, management, finance, accounting, legal and analytical aspects of business, and more.
- Statista This link opens in a new window
Find statistics, consumer survey results, and industry studies on a variety of topics.
Tools
- #TAGSA free Google Sheet template which lets you setup and run automated collection of search results from Twitter.
- Tweet BinderTrack social media campaigns, hashtags, keywords, usernames etc.
- Google Analytics Apps - Social MediaList of free and paid resources to analyzing social media.
- Social MentionSearch and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows users to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time
Articles & Surveys
- Conducting a Social Media AuditFrom Harvard Business Review, by Keith A. Quesenberry, 18 November, 2015.
- Customizing Social Media MarketingFrom MIT Sloan Management Review, by Christian Schulze, Lisa Schöler and Bernd Skiera, Winter 2015.
- Social Media @ Pew Research CenterView a list of recent surveys and topics related to consumers, social media and internet-based technologies. Click the topics tab or use the search box to locate recent survey results on a variety of subjects related to consumer trends.
- eMarketer - articlesKeep up with marketing trends and hot topics using data and insights (not opinions) about the world of marketing and social media.
- Social Media Fact SheetFrom the Pew Research Center.