Social Media
Library Resources
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SBRnet: Sports Business Research Network This link opens in a new window
Featuring SMA - Sports Market Analytics. Focuses on the sporting goods and sports marketing industry (including professional and college sports, as well as consumer usage) and features market research and industry news covering: sports equipment sales, sports participation, sporting facilities, sports broadcasting, sports sponsorship, and sports marketing.
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Mintel Reports This link opens in a new window
Offers consumer market reports and trends for US and international marketplaces, including advertising.
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ProQuest Ebook Central/Academic Complete This link opens in a new window
E-books on all subjects.
You will need to create an account in order to download, use your bookshelf, annotate books, etc.
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Business Expert Press iG Library This link opens in a new window
E-books covering marketing, management, finance, accounting, legal and analytical aspects of business, and more.
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Statista This link opens in a new window
Find statistics, consumer survey results, and industry studies on a variety of topics.
Tools
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#TAGSA free Google Sheet template which lets you setup and run automated collection of search results from Twitter.
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Tweet BinderTrack social media campaigns, hashtags, keywords, usernames etc.
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Google Analytics Apps - Social MediaList of free and paid resources to analyzing social media.
Articles & Surveys
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Conducting a Social Media AuditFrom Harvard Business Review, by Keith A. Quesenberry, 18 November, 2015.
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Customizing Social Media MarketingFrom MIT Sloan Management Review, by Christian Schulze, Lisa Schöler and Bernd Skiera, Winter 2015.
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Social Media @ Pew Research CenterView a list of recent surveys and topics related to consumers, social media and internet-based technologies. Click the topics tab or use the search box to locate recent survey results on a variety of subjects related to consumer trends.
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eMarketer - articlesKeep up with marketing trends and hot topics using data and insights (not opinions) about the world of marketing and social media.
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Social Media Fact SheetFrom the Pew Research Center.