Reference E-books
Encyclopedia of Global Brands
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Gale Business Insights Handbooks of Global Marketing by
Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.
Encyclopedia of Global Studies by
The Encyclopedia of Global Studies is "the" reference work for the emerging field of global studies. It covers both transnational topics and intellectual approaches to the study of global themes.
Publication Date: 2012
Encyclopedia of Global Industries
Chronicles the history, development and current status of the world's most lucrative and high profile industries. Each entry covers size and economic/social impact of the industry; its organization and structure; its history and development; major countries and companies involved (including rankings); size and nature of the work force; and research.
