All Marketing Databases
- Advertising Age - AdAge DatacenterMust use AdAge login
Marketing and trend ad data (including digital ads) on top brands and ad spenders. - Gale Business: InsightsBrings together company profiles, brand information, rankings, investment reports, company histories, chronologies, and articles.
- CBA - Consumer Brand AnalyticsIncludes analytics for brand market size, demographics, brand loyalty/switching, social media, and sports fan involvement for 200+ consumer brands in 19 product categories.
- Gale Business: DemographicsNow
Provides standard or customized demographic consumer or business information using survey data from the U.S. Census, EASI, and Simmons (including Experian's Mosaic Lifestyles groupings), presented, by comparison, ranking, or summary.
- IBISWorldResearch reports with analysis on over 700 U.S. industries.
- Mergent IntellectProvides access to private and public U.S and international business data, industry news, executive contact information, industry profiles, demographic data, and much more.
- Mergent OnlineFull public company details, annual reports, 15 years of financials, company history, long-term debt, SEC filings, country reports.
- Mintel ReportsOffers consumer market reports and trends for US and international marketplaces, including advertising.
- e-books - RKMA Market Research ReportsMarket research handbooks that support MBA, marketing, hospitality management, and sports management subject areas.
- SBRnet: Sports Business Research NetworkFeaturing SMA - Sports Market Analytics. Focuses on the sporting goods and sports marketing industry (including professional and college sports, as well as consumer usage) and features market research and industry news covering: sports equipment sales, sports participation, sporting facilities, sports broadcasting, sports sponsorship, and sports marketing.
