The book reveals why marketing analytics has not yet kept the promise and clarifies confusion and misunderstanding surrounding marketing analytics.

This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing looking for the latest information on how big data is being used in digital marketing strategies.

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results.

The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing.