Sources of industry and market information
Web Resources
- North American Industry Classification System (NAICS)(NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
- U.S. Census BureauThe Census Bureau's mission is to serve as the leading source of quality data about the nation's people and economy.
- Which Data Tool Should I Use?Resources and tutorials on which data tool to use.
- Economic Census from the Census BureauA panoramic view of American business and the economy every five years.
- United States Quick FactsFrom the U.S. Census Bureau:
Quickly identify common statistical data points for all states, counties, and for cities and towns with more than 5,000 people. - Esri ZIP Code Lookup: DemographicsZipcode-based demographic and lifestyle information. Lists the top 3 market segments in each neighborhood.
- Bureau of Labor Statistics Demographic DataFrom the Bureau of Labor Statistics.
- Trade AssociationsA listing of trade associations.
- Yahoo Industry CenterA free resource that has some excellent industry information.
Library Databases to use for industry and market research
- IBISWorld This link opens in a new window
Research reports with analysis on over 700 U.S. industries.
- Mintel Reports This link opens in a new window
Offers consumer market reports and trends for US and international marketplaces, including advertising.
Click the 'I accept' page, and it will take you to the database.
- Statista This link opens in a new window
Find statistics, consumer survey results, and industry studies on a variety of topics.
- Mergent Intellect This link opens in a new windowClick on Industry and search by NAICS or SIC codes.
- Gale Business: Insights This link opens in a new windowClick on the Industry tab to search by NAICS code, or type in an industry in the search box, select Industry from the drop down menu and hit search.
- Gale Business: DemographicsNow This link opens in a new window
Provides standard or customized demographic consumer or business information using survey data from the U.S. Census, EASI, and Simmons (including Experian's Mosaic Lifestyles groupings), presented, by comparison, ranking, or summary.
Gale Business: DemographicsNow is retiring and access will end on Friday, March 28, 2025. Please plan to complete data investigations or report downloads before that date.
