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BUSN 495 Required Course Materials

Industry and market analysis reading and resources

The Industry Life Cycle
Read Chapter 7: Industry and competitor analysis.
Market Analysis
From NetMBA.
Market Segementation
From NetMBA.
How do I determine a particular company's market share?
By Steven Nickolas, Investopedia.
Competitor Analysis
From Entrepreneur.com.
Competitive Positioning
From Marketing mo.
Strategy Process Checklist
Includes summary review of PESTLE Analysis, SWOT Analysis, Ansoffs’ Matrix, Boston Matrix and Porters 5 Forces Analysis
more...less...
Click on the PDF or DOC icons to download checklist.
What is Industry Analysis? How to Write One in 3 Quick Steps
5 Competitive Analysis Templates to Help Inform Your Business as It Grows
Market research and competitive analysis
Advertising and Marketing
10 Global Industries That Will Boom in the Next 5 Years
Market Share Step-by-Step Guide to Understanding Market Share

E-books (Optional Reading)

PESTLE Analysis
Click the PDF, Kindle or ePUB icon below to download the eBook in your chosen format.
SWOT Analysis Strategy Skills
You will need to provide an email address to download this e-book.
The Ansoff Matrix
Click the PDF, Kindle or ePUB icon below to download the eBook in your chosen format.
The Boston Matrix
Click the PDF, Kindle or ePUB icon below to download the eBook in your chosen format.
Porter's Five Forces Framework
Click the PDF, Kindle or ePUB icon below to download the eBook in your chosen format.

Last Updated: May 5, 2025 1:11 PM
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