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BUSN 495 Required Course Materials
Marketing plan reading and resources
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BUSN 495 Required Course Materials
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Strategic Management Textbook
The purpose of a business plan reading
Business ideas, business models and feasibility reading
Industry and market analysis reading and resources
Sources of industry and market information
Company description reading and resources
Organization and management plan reading and resources
Product and services plan reading and resources
Operations plan reading and resources
Marketing plan reading and resources
Financial plan reading and resources
Global expansion reading
Global expansion information sources
Marketing plan reading and resources
Target Markets
From segmentationstudyguide.com.
Positioning and the Marketing Mix
From segmentationstudyguide.com.
Marketing Plan Guide
From score.org.
Marketing and Sales Templates
From score.org.
Distribution Methods and Marketing Plans
By Bert Markgraf, studioD.
Need help with marketing plan writing?
Tips and tricks for marketing planning. From mplans.com.
Integrated Marketing: If You Knew It, You’d Do It
by Steve McKee
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