Skip to Main Content

Sport Management & Marketing Guide

Sponsorship & Marketing

Finding Industry Information

  • The first thing you will want to do is to get familiar with both the sports market and the specific product-market or industry. 
  • A good understanding of both the sports scene and the overall industry will go a long way in securing a sponsorship deal.  

The resources below can help you get up to speed with your industry and market. 

Consumer Research & Fan Data

  • After you get a good idea about the larger industry, you’ll want to research the consumers in your market.  
  • Market research reports, data, and statistics found in the resources below are a good place to start.

Local Markets

  • After you research the consumer market for your sport, team, company, or product, you will want to adapt that data down to the local level.  
  • The resources below can help you find information about your local market to combine with the national consumer market and fan trends.

Other helpful guides