Sponsorship & Marketing

Finding Industry Information

The first thing you will want to do is to get familiar with both the sports market and the specific product-market or industry.
A good understanding of both the sports scene and the overall industry will go a long way in securing a sponsorship deal.

The resources below can help you get up to speed with your industry and market.

IBISWorld
Research reports with analysis on over 700 U.S. industries.
Statista
Find statistics, consumer survey results, and industry studies on a variety of topics.
Gale Business: Insights
Brings together company profiles, brand information, rankings, investment reports, company histories, chronologies, and articles.
Mergent Intellect
Provides access to private and public U.S and international business data, industry news, executive contact information, industry profiles, demographic data, and much more.

After you get a good idea about the larger industry, you’ll want to research the consumers in your market.
Market research reports, data, and statistics found in the resources below are a good place to start.

SBRnet: Sports Business Research Network
Featuring SMA - Sports Market Analytics. Focuses on the sporting goods and sports marketing industry (including professional and college sports, as well as consumer usage) and features market research and industry news covering: sports equipment sales, sports participation, sporting facilities, sports broadcasting, sports sponsorship, and sports marketing.
Mintel Reports
Offers consumer market reports and trends for US and international marketplaces, including advertising.
Click the 'I accept' page, and it will take you to the database.
CBA - Consumer Brand Analytics
Includes analytics for brand market size, demographics, brand loyalty/switching, social media, and sports fan involvement for 200+ consumer brands in 19 product categories.
Statista
Find statistics, consumer survey results, and industry studies on a variety of topics.
RKMA Market Research Reports
Click on the Sports Marketing 2020-2021 report.

After you research the consumer market for your sport, team, company, or product, you will want to adapt that data down to the local level.
The resources below can help you find information about your local market to combine with the national consumer market and fan trends.

Mergent Intellect
Provides access to private and public U.S and international business data, industry news, executive contact information, industry profiles, demographic data, and much more.

Census Data
You will want to use census data to compare how your local market demographics align with the more general national demographics of a consumer market.