Featuring SMA - Sports Market Analytics. Focuses on the sporting goods and sports marketing industry (including professional and college sports, as well as consumer usage) and features market research and industry news covering: sports equipment sales, sports participation, sporting facilities, sports broadcasting, sports sponsorship, and sports marketing.

Includes analytics for brand market size, demographics, brand loyalty/switching, social media, and sports fan involvement for 200+ consumer brands in 19 product categories.

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