Semana tres
Libro de texto para la clase
Developing Successful Marketing Strategies by Read:
Chapter 1: Industry and Market
Chapter 2: Legal and Technological Changes
Chapter 3: Defining the Target Market Approach
You will need to use your DU log in to view this e-Book.
Caso de estudio
- Chiropractic marketing: market segmentation & growth strategyLiu, Jeanny Y., and Stephanie N. Van Ginkel. Journal of the International Academy for Case Studies 17.1 (2011): 65+.
Articles for Class
- Why Most Product Launches FailPor Jane Schneider y Julie Hall, Havard Business Review, abril de 2011.
- A critical analysis of the concept of marketing strategies for small and mid-sized companiesMarek, P. (2014). A critical analysis of the concept of marketing strategies for small and mid-sized companies. Economics, Management, and Financial Markets, 9(4), 254+.
Necesitará iniciar sesión en DU para leer este artículo. - Booze Brands Rush to Snapchat While Contending With Age RisksPor E.J. Schultz, 11 de julio de 2016, Advertising Age.
- When Should You Co-Brand? Seven Questions to Help Determine In Which Cases Co-Branding Is Right for Your OrganizationPor José Ignacio Monrabal, 06 de julio de 2016, Advertising Age.