Semana uno
Libro de texto para la clase
Developing Successful Marketing Strategies by Read:
Chapter 1: Industry and Market
Chapter 2: Legal and Technological Changes
Chapter 3: Defining the Target Market Approach
You will need to use your DU log in to view this e-Book.
Check out How to Read & Download Entire E-book from Business Expert Press guide.
Artículos para leer
- How to Analyze a Case StudyDe: Fundamentos de sistemas de información gerencial por Kenneth C Laudon, Jane P Laudon.
- Marketers Lack the Skills to Improve Digital Customer Experiences, Survey FindsPor Maureen Morrison, 5 de julio de 2016, Advertising Age.
- Marketing StrategyShaw, E. H. (2012). Marketing strategy. Journal of Historical Research in Marketing, 4(1), 30-55.
Necesitará iniciar sesión en DU para leer este artículo.