Product
Find Product Information
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Mintel Reports This link opens in a new window
Offers consumer market reports and trends for US and international marketplaces, including advertising.
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IBISWorld This link opens in a new windowUse the Life Cycle section under Performance to help you determine what stage the industry is in.
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Gale Business: Insights This link opens in a new window
Brings together company profiles, brand information, rankings, investment reports, company histories, chronologies, and articles.
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CBA - Consumer Brand Analytics This link opens in a new window
Includes analytics for brand market size, demographics, brand loyalty/switching, social media, and sports fan involvement for 200+ consumer brands in 19 product categories.
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ProQuest ABI/INFORM Trade & Industry (PQ Central) This link opens in a new window
The latest industry news, product and competitive information, marketing trends, and other topics on every major industry.
Other places to look
- Use your textbook for the definitions.
- Look at the company's website for the history, branding & packaging
- Look at the company's social media accounts for branding, image, etc...
- Browse the product online. Where can you buy it? What category does the store have it under?
- Use Google to find articles on the product. Look at industry and marketing sites for what is going on with the product & industry.
- Use the Library Search Box and limit your search to Trade Publication article under Material Type.