Week Three
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Data is often used to determine trends. Generally a single data point or change results from a single company is insufficient to determine whether or not there is an industry trend. Therefore, its wise to consider data that has been collected over time and /or from multiple sources
Consumer Segmentation Systems
Click on a book cover to read book
- American Community SurveyOngoing statistical survey that samples a small percentage of the population every year.
- The VALS™ SurveyValues, Attitudes And Lifestyles (VALS) is a proprietary research methodology used for psychographic market segmentation.
- ZoomProspectorAllows companies to identify ideal location opportunities for start-up, relocation or expansion. search properties, communities, site selection experts, and economic developers.
- Claritas PRIZM Zip Code Look UpMyBestSegments ZIP Code Look-up lets you view your neighborhood’s household segments within any ZIP Code
- Mergent IntellectClick on the 'Demographics' Icon below the search box and then click on 'zipcode'. Type in a zip code and hit search. Scroll down the page and there should be a section called 'Claritas Demographic in PDF' you can use.
Global Cultural Profiles
- Mergent OnlineUse the drop down menu under Country Profiles to select a country.
- Gale Business: InsightsClick on the Browse icon and select Countries/Territories to search for country & territory information.
U.S. Census Bureau
U.S. Small Business Administration
Supplemental Resources
- Esri ZIP Code Lookup: DemographicsZipcode-based demographic and lifestyle information. Lists the top 3 market segments in each neighborhood.
- US Truck Driver Shortfall Steeper Than ExpectedBy William B. Cassidy, November 25, 2020.