Week Four
What in the World?
Data for business decision making is collected at both micro economic (industry and company specific) level and macro economic (wider world) level. The focus in week 4 is the wider world.
Secondary Research Reports
- Mintel ReportsOffers consumer market reports and trends for US and international marketplaces, including advertising.
- Gale Business: InsightsBrings together company profiles, brand information, rankings, investment reports, company histories, chronologies, and articles.
- e-books - RKMA Market Research ReportsMarket research handbooks that support MBA, marketing, hospitality management, and sports management subject areas.
- How to Find a CFRA Stock Report using Standard and Poor's Database
Industry and General Business Publications
Tools to Analyze and Compare Finanical Statements
- Gale Business: InsightsType a company name into the search box and select it from the result list. Financial information can be found on the company page under Financial Performance, along with investment reports.
- Mergent OnlineAfter selecting a company, click on the report builder tab, select comparison reports, and build a report to compare financial information or business ratios.
- KBR - D&B Industry Norms and Key Business RatiosContains 14 key business ratios (solvency, efficiency, profitability) for public and private companies in order by NAICS or SIC code.