Week Four
What in the World?
Data for business decision making is collected at both micro economic (industry and company specific) level and macro economic (wider world) level. The focus in week 4 is the wider world.
Secondary Research Reports
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Mintel Reports This link opens in a new window
Offers consumer market reports and trends for US and international marketplaces, including advertising.
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Gale Business: Insights This link opens in a new window
Brings together company profiles, brand information, rankings, investment reports, company histories, chronologies, and articles.
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RKMA Market Research Reports This link opens in a new window
Market research handbooks that support MBA, marketing, hospitality management, and sports management subject areas.
Industry and General Business Publications
Tools to Analyze and Compare Finanical Statements
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Gale Business: Insights This link opens in a new windowType a company name into the search box and select it from the result list. Financial information can be found on the company page under Financial Performance, along with investment reports.
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KBR - D&B Industry Norms and Key Business Ratios This link opens in a new window
Contains 14 key business ratios (solvency, efficiency, profitability) for public and private companies in order by NAICS or SIC code.