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OERs for Marketing

Textbooks

What are Open Textbooks?

Open textbook is a textbook licensed under an open copyright license and made available online to be freely used by students, teachers, and members of the public.

  • They are available for free as online versions and in a variety of file formats (e.g., for eReaders, editable files like XML and HTML), and as low-cost printed versions, should students or faculty opt for these.
  • Open textbooks are a way to significantly reduce student textbook costs while giving instructors the flexibility to reformat and customize their course material.
  • They are an affordable, flexible alternative to traditionally published textbooks.
Title Source License notes
Principles of Marketing Open Textbook Library CC BY-NC-SA multiple formats
eMarketing: The Essential Guide to Marketing in a Digital World Open Textbook Library CC BY-NC-SA PDF download
Launch! Advertising and Promotion in Real Time Open Textbook Library CC BY-NC-SA PDF or Read online
Legal Aspects of Marketing and Sales Open Textbook Library CC BY-NC-SA PDF or Read online
Developing New Products and Services Open Textbook Library CC BY-NC-SA PDF or Read online
Internet Marketing: a highly practical guide to every aspect of internet marketing UCT OpenContent CC BY-NC multiple formats
The Power of Selling Open Textbook Library CC BY-NC-SA PDF or Read Online
Fundamentals of Global Strategy Open Textbook Library CC BY-NC-SA PDF or Read Online
Developing New Products and Services Open Textbook Library CC BY-NC-SA PDF or Read Online

Textbook Sites