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MGMT 784 Data-Driven Design/Analysis Guide

Data as a Strategic Asset

Strategic Principles for Competing in the Digital Age
from McKinsey Quarterly
Analytics 3.0
from Harvard Business Review
Using Marketing Analytics to Drive Superior Growth
from McKinsey & Company
Satellite Images Can Pinpoint Poverty Where Surveys Can’t
by Sendhil Mullinathan April 1, 2016

Last Updated: Aug 26, 2024 2:51 PM
URL: https://davenport.libguides.com/mgmt784
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Subjects: Management (MGMT)

Tags: data, data_analysis, data_driven_design, data_management