Week 3
External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Required Reading
Mastering Strategic Management by Chapter 3 - Evaluating the External Environment
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Supplemental Materials
- Creating competitive organizational strategy using the funnel methodUse your DU log in to read this article.
- A comparative study of integrated FMCDM methods for evaluation of organizational strategy developmentUse your DU log in to read this article.