Week 3
External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Required Reading
Strategic ManagementREAD: Chapter 3 Evaluating the External Environment
Supplemental Materials
- Creating competitive organizational strategy using the funnel methodUse your DU log in to read this article.
- A comparative study of integrated FMCDM methods for evaluation of organizational strategy developmentUse your DU log in to read this article.