Week Four
Textbook for Class
Developing Successful Marketing Strategies by Read:
Chapter 1: Industry and Market
Chapter 2: Legal and Technological Changes
Chapter 3: Defining the Target Market Approach
You will need to use your DU log in to view this e-Book.
Articles to Read
- Dimensions of Corporate Branding: How to Emotionally Engage the CustomerDimensions of corporate branding. (2015). Strategic Direction, 31(4), 28-30.
You will need to use your DU log in to read this article. - Best Global BrandsFrom Interbrand.
- The Inescapable, Immortal Ugg. How one company has been able to successfully brand and position its product despite fashion criticismsby Chavie Lieber, October 26, 2015, Racked.com.