Week Three
Identifying Entrepreneurial Opportunities
Readings
- Startupsfrom the Kauffman Founders School
Elevator Pitch
Elevator Pitch: a succinct and persuasive sales pitch.
- 6 Tips for Perfecting Your Elevator Pitchby Dwight Peters, August 27, 2013
- 8 Common Elevator Pitch Blunders, and How to Fix Themby Martin Zwilling, July 22, 2015
Library Databases to find Product Information
- Mintel Reports This link opens in a new window
Offers consumer market reports and trends for US and international marketplaces, including advertising.
Click the 'I accept' page, and it will take you to the database.
- Gale Business: Insights This link opens in a new window
Brings together company profiles, brand information, rankings, investment reports, company histories, chronologies, and articles.
- ProQuest ABI/INFORM Trade & Industry (PQ Central) This link opens in a new windowThe latest industry news, product and competitive information, marketing trends, and other topics on every major industry.
