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Week Four
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BUSN 265 Required Course Materials
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Week Four
The Entrepreneurial Culture in Organizations
Readings
Diagnosing a firm's internal environment for corporate entrepreneurship
Kuratko, Donald F., Hornsby, Jeffrey S. and Covin, Jeffrey G., (2014), Business Horizons, 57, issue 1, p. 37-47.
Elevator Pitch
Elevator Pitch: a succinct and persuasive sales pitch.
6 Tips for Perfecting Your Elevator Pitch
by Dwight Peters, August 27, 2013
8 Common Elevator Pitch Blunders, and How to Fix Them
by Martin Zwilling, July 22, 2015
Articles on Corporate Entrepreneurship
10 Inspirational Leaders Who Turned Around Their Companies
by Stephanie Vozza, February 22, 2013.
How Big Companies Are Becoming Entrepreneurial
by Dan Schawbel, July 29, 2012
Improving firm performance through entrepreneurial actions: Acordia's corporate entrepreneurship strategy.
Kuratko, D. F., Ireland, R. D., & Hornsby, J. S. (2001). The Academy of Management Executive, 15(4), 60-71.
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