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Qualitative vs. Quantitative

Qualitative vs Quantitative

Qualitative Quantitative
Methods include focus groups, unstructured or in-depth interviews, and reviews of documents for types of themes Surveys, structured interviews, measurements & observations, and reviews of records or documents for numeric or quantifiable information
A primarily inductive process used to formulate theory or hypotheses A primarily deductive process used to test pre-specified concepts, constructs, and hypotheses that make up a theory
More subjective: describes a problem or condition from the point of view of those experiencing it More objective: provides observed effects (interpreted by researchers) of a program on a problem or condition
Text-based Number-based
More in-depth information on a few cases Less in-depth but more breadth of information across a large number of cases
Unstructured or semi-structured response options Fixed response options, measurements, or observations
No statistical tests Statistical tests are used for analysis
Less generalizable More generalizable