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BUSN & MGMT Research Help

Secondary vs Primary Resources

Primary source
An original document/image, the results of an experiment, statistical data, first-hand account, or creative work.
Secondary source
Something written about or using primary sources.

Examples

Primary Secondary
The text of The Gettysburg Address An analysis of The Gettysburg Address
Census data for Detroit A book about demographic changes in Detroit
A McDonald's commerical A documentary about McDonald's advertising
The results of an experiment or clinical trial An overview of different treatments options
An interview with a World War II veteran A history book about World War II

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